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Advanced Market Research

Marketing ROI Analysis
Segmentation
Brand Equity Analysis
Advertising Adstock
Demand Forecasting
Market Research
Customer Relationship Management
Pricing Strategies

Quantitative Techniques


Linear Regression Model
Pooled Regression Model

Mixed Effects (Bayesian) Models

Binary Logit (Logistic) Regression Model

Multinomial Logit Model
Cluster Analysis
"Business Analytics & Decision Management for Financial, Marketing & Management Strategies"

eNumerys Global is a strategic alliance of researchers working together to develop ground-breaking insights on consumer, business and economic trends, using advanced econometric and statistical modeling.


The eNumerys Global research network encompasses deep expertise in multiple industry sectors including Consumer Durables, Financial Services  and Automotive

Ground-breaking analytic insights delivered through our research analyses can help you enhance your value proposition to your internal and external clients .

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Browse our analytic sections to discover how you can re-engineer your Strategic Business Management process using analytic solutions like Demand Analysis, Competitive Cross-Effects Analysis, Marketing Mix Analysis, Cannibalization Analysis, Brand Awareness  Analysis, ROI Optimization and What-If Scenario Evaluation

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Business White-Paper Library
Marketing ROI Case Study
An example of a typical Marketing ROI and Marketing-Mix Optimization study
2008 Consumer Outlook
An Analytic Review of Macroeconomic forecasts in 2008 and their impact on Retail consumption across multiple sectors
Do Prime and Sub-prime borrowers alike Default on Mortgages before defaulting on their Credit Cards?
An evaluation of Securitized Loans Master Trust Charge-off data suggests all Households may not be necessarily prioritize remaining current Credit Card payments over being current on Mortgage payments
Market Research In The New Marketing Strategy Paradigm
An evaluation of the impact of changes in the market environment on traditional Marketing Strategy
Case Study: HELOC Prepayment Analysis Using Logit Models
An application of Econometric Mortgage Prepayment Modeling methods to HELOC loans
Marketing Vs. Branding ROI
An Analytic Review of contemporary focus on Marketing Accountability and Return on Investment and its impact on longer term Brand Return on Investment

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