<<Research & Analytics>>

eNumerys Global

Economic Insights Through Quantitative  Research

Scientia Pro Bono Publico

<<Perspectives>>

Has Print Advertising been Under Leveraged in the Long-Term?

In-House Analytic Capabilities SWOT: Dude, Where's My Analysis?

<<Business White-Paper Library>>

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Marketing ROI Case Study
An example of a typical Marketing ROI and Marketing-Mix Optimization study

2008 Consumer Outlook
An Analytic Review of Macroeconomic forecasts in 2008 and their impact on Retail consumption across multiple sectors

Do Prime and Sub-prime borrowers alike Default on Mortgages before defaulting on their Credit Cards?
An evaluation of Securitized Loans Master Trust Charge-off data suggests all Households may not be necessarily prioritize remaining current Credit Card payments over being current on Mortgage payments

Market Research In The New Marketing Strategy Paradigm
An evaluation of the impact of changes in the market environment on traditional Marketing Strategy

Case Study: HELOC Prepayment Analysis Using Logit Models
An application of Econometric Mortgage Prepayment Modeling methods to HELOC loans

Marketing Vs. Branding ROI
An Analytic Review of contemporary focus on Marketing Accountability and Return on Investment and its impact on longer term Brand Return on Investment

Tourism Advertising: ROI Driven Destination Brand Equity Management
Research road-map to better understand and improve how Tourism Advertising drives the effectiveness of your Destination Brand

Research Insights from the World's Academic & Consulting Braintrust
Research news from premier sources like Mckinsey, Booz, IBM Consulting, Deloitte, Harvard & INSEAD