eNumerys Analytics & Econometric Modeling for Financial Services

Analytic applications in Financial Services span several functional areas including  Marketing, Risk and Macroeconomic modeling and covers both applications for Consumer Markets (Credit Cards, Mortgage & Home Equity):

• Consumer Propensity Modeling for Direct Marketing Programs,
• Price Elasticity Measurement & Optimization
• Location Segmentation Based on Business Area Demographics
• Location Selection Based on Business Area Demographics
• Customer Segmentation
• Marketing ROI & Branding Analysis

Financial Services Analytics also cover Macroeconomic forecasts of Market Drivers (Inflation, Employment, Consumer Confidence, New and Existing Home Sales, Home Price Index and more) as well as development of econometric market prediction models using advanced techniques like Vector Auto Regressions (VAR) and Cointegration.

Mortgage Prepayment Analysis>>

Credit Card Portfolio Analysis>>